Conservation efforts, curbing emissions, etc. - that's all good and has its place, but on its own it just doesn't seem feasible to motivate enough people for a

Conservation efforts, curbing emissions, etc. - that's all good and has its place, but on its own it just doesn't seem feasible to motivate enough people for a long enough time to make enough of a difference. Reducing amount of CO2 we emit is good, finding a way to capture/convert released CO2 is better, but there is Bezos-level wealth waiting for the person who invents/discovers an actual use for it. I hope this X-prize helps encourage that style of thinking.