Well yes, but the important thing is that it's the same methodology everywhere. It really is that much more expensive. You can get data at theoretically 0$/GB

Well yes, but the important thing is that it's the same methodology everywhere. It really is that much more expensive. You can get data at theoretically 0$/GB if you get an ungodly expensive truly unlimited plan, so the marginal cost isn't accurate, we have to be at or near the average, and most plans are going to be lower end.