Maybe its also because good content is more frustrating to actually get to. Compared to a decade ago there's a lot more friction on a first visit to a site. All

Maybe its also because good content is more frustrating to actually get to. Compared to a decade ago there's a lot more friction on a first visit to a site. All the marketing pop-ups, paywalls and surveillance consent boxes are a hassle and page load times seemed to have gotten worse. Maybe we've been gradually conditioned to avoid those frustrations unless its really worth it.