iOS has 60% market share in the US, which is also the percentage of people who could scrape together $1,000 in an emergency: https://www.cnbc.com/2021/01/11/jus

iOS has 60% market share in the US, which is also the percentage of people who could scrape together $1,000 in an emergency: https://www.cnbc.com/2021/01/11/just-39percent-of-americans-could-pay-for-a-1000-emergency-expense.html https://www.cnbc.com/2021/01/11/just-39percent-of-americans-... . iPhones are not simply Veblen goods like Hermes handbags (although there might be that element to them), they are also in many ways the best smartphone you can buy, for lots of different reasons. I buy all of my clothes at Costco and I have an iPhone. It is a mainstream product targeting mainstream Americans, many of whom consume on credit.