Thank you for your comment, and my intention was not to spam. I think there are a lot of people that are confused about the difference between metrics and anal

Thank you for your comment, and my intention was not to spam. I think there are a lot of people that are confused about the difference between metrics and analytics, and only want to read 2 paragraphs. I wrote this post in reference to a question on Focus.com. I think a lot of BI is focused to much on providing metrics that executives ask for vs. using analytics, especially predictive analytics, to explain relationships between variables. We don't need to monitor behavior/activity, we need to explain it.