Exactly this "truly unlimited" sounds nice until you realize that you are paying for the average user of the service. In terms of cost it is good if you are abo

Exactly this "truly unlimited" sounds nice until you realize that you are paying for the average user of the service. In terms of cost it is good if you are above average, bad if you are below average. Of course there is a real UX benefit to unlimited. You don't need to worry about what you can back up, project your growth and cost or hitting your limit. It is definitely simpler from the user side.