I use chamois cream for every "serious" ride (which means anything but popping to the shops in my jeans) now. My butt used to be tougher but now I get saddle so

I use chamois cream for every "serious" ride (which means anything but popping to the shops in my jeans) now. My butt used to be tougher but now I get saddle sores much more easily, particularly when riding indoors with worse ventilation and a more static position.