Seen this first hand. In the Twitter example, I understand the direct conflict with revenue, but it still seems like a bad long term play. But I’ve also seen

Seen this first hand. In the Twitter example, I understand the direct conflict with revenue, but it still seems like a bad long term play. But I’ve also seen this in B2B, where the API enhanced growth, reduced churn, enabled sales and didn’t compete with subscription revenue. But new wigs in the business wanted to chase something new. And copying (and then restricting, as opposed to competing) API use cases became the low hanging fruit. In the end it was shortermism, most of the wigs only stay for 2 years, and the cost to the business plays out on a longer timescale.