The real question to me is, can humans fight against their emotional urges and avoid giving money to bad companies? People listen to Dave Ramsey and pay back d

The real question to me is, can humans fight against their emotional urges and avoid giving money to bad companies? People listen to Dave Ramsey and pay back debt by size rather than interest rate, people buy Apple for something other than iOS dev, and people buy Jeep/Tesla. Should we rely on the Free Market, or should the government make correct decisions for those with weak minds? I typically believe in Free Markets, but the longer I live, the more I question it.