The belief in the 2010s was that UX design was these pastel-coloured care bears that care deeply about the emotional well-being of people clicking things. And t

The belief in the 2010s was that UX design was these pastel-coloured care bears that care deeply about the emotional well-being of people clicking things. And the golden rule was to reduce complexity, while weirdly also hobbling control over what the business logic slurped up.