Coolest cooler was intended to address a perceived need. One that may still exist. What the world "needs", is an easy-to assemble frame that you can yourself i

Coolest cooler was intended to address a perceived need. One that may still exist. What the world "needs", is an easy-to assemble frame that you can yourself integrate the functions you need. So if we made coolers to a standard size, with some standardized attachment point, that would be a start. Then you could have a lightweight wheeled frame of standard dimensions and attachment points, that you could then integrate the components you need: portable power pack, BT speaker system, etc. We have so few standardized systems for connecting things together physically. There are things like the screw mount for cameras, picatinny rails, and 19in equipment racks, for instance. But so few of the other items in our everyday lives, like BT speakers are engineered that way. They are all designed for style, and can't easily be combined. If you had a system where everyone with nearly zero mechanical skill could attach things together, this would get us closer to the world where everyone who wanted one could have a coolest cooler. Otherwise you have people trying to stick things together with duct tape, which usually works very poorly if at all.