Originally when Tesla was on the verge of collapse, the self driving technology waa high risk, high reward tech that will kill someone but the company was in th

Originally when Tesla was on the verge of collapse, the self driving technology waa high risk, high reward tech that will kill someone but the company was in the negative. If that killed Enough people, declare bankruptcy and investors lose money. However today, isn't Tesla profitable now? They already have created a Veblen good, what benefit does Tesla get out of a high risk feature?