This comment may be one of the best arguments I've ever heard for reading the vast majority of business/big-idea books. That it's about the repetition of the id

This comment may be one of the best arguments I've ever heard for reading the vast majority of business/big-idea books. That it's about the repetition of the ideas, reading them over and over and ingraining them. I love this idea and it may actually encourage me to read these books or even re-read them. I greatly appreciate this comment. Thank you.