Yes, this is the path for many small players. We had a craft beer revolution, and there is a 'craft beef' revolution slowly happening. How well can this model

Yes, this is the path for many small players. We had a craft beer revolution, and there is a 'craft beef' revolution slowly happening. How well can this model scale remains to be seen. Also, do not underestimate the meat cartels. They have deep pockets (and the cutthroat executives) and can go to the mattress far longer than small-time players.