Since we can agree that they don’t have a monopoly, we can agree that they don’t artificially create scarcity. You’re also quite narrowly focusing on the roman

Since we can agree that they don’t have a monopoly, we can agree that they don’t artificially create scarcity. You’re also quite narrowly focusing on the romance angle (which is the result of successful marketing, not artificially induced scarcity). I don’t think Quavo wears an iced-out AP as a symbol of love, for instance. The artificial scarcity argument simply defies logic. The entire worlds supply of natural diamonds was created hundreds of millions of years ago, and the earth is done making them.