One thing that could help a lot would be disclosure of financials of the company. Not necessarily up to the standard of accounting of non-profits but enough to

One thing that could help a lot would be disclosure of financials of the company. Not necessarily up to the standard of accounting of non-profits but enough to give people an idea whether you "pocket" $6 per call or $0.60 per call. The first would make me look around for another alternative, the second not.