If you want to try on a positive spin for AMP, it was Google's awkward attempt to defend against Facebook Instant Articles (which the feature set of AMP almost

If you want to try on a positive spin for AMP, it was Google's awkward attempt to defend against Facebook Instant Articles (which the feature set of AMP almost at times felt like a direct rip-off of) in a world where people preferred to read news articles inside of the Facebook app instead of a browser; which, in comparison, AMP was massively more open than. The issue is that, in the end, Google always feels like they get to decide the response of the web--with their search engine and browser standing in somewhat for the walled garden social network and app of something like Facebook--and then it all gets twisted to benefit them in some unique way, which sucks :/.