It's about control. These "Big" companies are in a position to collect plenty of data about the market - companies and individuals. They are now able to do what

It's about control. These "Big" companies are in a position to collect plenty of data about the market - companies and individuals. They are now able to do what previously was exclusive (read: monopoly) to the government. I'm not defending "Big *", simply noting that historical context is mostly irrelevant. The game is different now. The rules also different. It's not about markets and dominance. It's not about economic monopolies. It's about control. Control of the future. Control of the narrative.