If you are a software company, then paying market rate for quality developers is table stakes. It is an expensive market to operate in and you care competing wi

If you are a software company, then paying market rate for quality developers is table stakes. It is an expensive market to operate in and you care competing with very well funded global competition. Most small business are not that. If you are running a tailoring business, or an ice cream shop, or a landscaping, you probably don't need a senior developer. Heck, you might not need to hire any developers at all. As long as you have someone technically inclined, you can probably manage your digital presence well enough without it being anyone's full time job.