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I recall that years ago, USA Today was sort of intended to be a "generic national newspaper". It made sense for places like 'delivery to hotel rooms' where the
by hakfoo 5y ago
I recall that years ago, USA Today was sort of intended to be a "generic national newspaper". It made sense for places like 'delivery to hotel rooms' where the audience wanted a general national/global news product, but didn't need the 50% of the paper that was local school board meetings and classified ads.
With that principle, I always figured that the endgame of the Gannet company would be to make their local papers USA Today with a small local supplement folded in.
Maybe the same applies online-- you'll buy usatoday.com for national news, and also subscribe to a local rag. Over time, the local papers may scale back the national/global/wire service stuff.
- jhbadger 5y agoInterestingly, at least for a while (and maybe still in some papers) Gannet used to do the opposite -- they would tuck in a condensed version of "USA Today" into the local papers they owned.