I think even the tracking is not an issue for most people. It's just the intrusive nature of the ads. If I'm reading a news story I do not want to have to dismi

I think even the tracking is not an issue for most people. It's just the intrusive nature of the ads. If I'm reading a news story I do not want to have to dismiss a popup/overlay every 30 seconds, have a video suddenly start playing, have a lot of blinking, flashing, and movement in my peripheral vision, have my back button hijacked to show me ads when I try to leave the site, etc. If there were static ads in the margins and a clean readable column of content in the center and no other foolishness I would tolerate that.