While I agree with your analysis I also reminded myself of USA Today's launch and how the conventional wisdom was no one would be interested in such a newspaper

While I agree with your analysis I also reminded myself of USA Today's launch and how the conventional wisdom was no one would be interested in such a newspaper. Fox (the TV network) was met with similar disbelief. Yeah, USA Today and a paywall doesn't make sense, but USA Today doesn't make sense so who knows? I guess we'll find out soon enough.