The poster was suggesting that you use 'impersonal discourse' on other parts of your site but can leave the about page as 'personal' The rest of site should no

The poster was suggesting that you use 'impersonal discourse' on other parts of your site but can leave the about page as 'personal' The rest of site should not be about you. It should be about the product. Otherwise it comes across like a hobby project (and I'm guessing you don't want that).