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> appearing in drag to promote his wedding business. Even he now admits that "Virgin Brides" (actual name) wasn't his strongest idea :-D

• LeonM 5y ago
  I remember Brandson talking about this in a podcast (I believe it was 'how I built this', not sure though), he said it was his worst idea but the best name he ever had given to one of his companies. I must agree with that one!
  • stevep98 5y ago
    He was talking in a press conference after Virgin Brides was already closed down. The journalist asked him why it failed, and he said “no customers”, which was pretty funny.
  • jfengel 5y ago
    Thinking that was a good name is yet another terrible idea. It's going to put off a ton of potential customers, who will find it offensive. It sounds like he thought it would be funny, and was willing to throw a few million dollars at trolling. Not hard for somebody who can throw more tens of millions at a joyride in a rocket.