Why, oh why, is the most important text obfuscated in an image? I wanted to pass this on to a friend who's just had a baby, copying the "How it works" paragrap

Why, oh why, is the most important text obfuscated in an image? I wanted to pass this on to a friend who's just had a baby, copying the "How it works" paragraph into the email. But there's no text, it's a JPEG! There's not even any ALT text, which means that my visually impaired friend won't be able to use her screen reader on your main page. Don't use JPEGs for text!