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One issue is that the newspapers believe that they are providing a service by allowing search engines to link to their page. From the perspective of the search
by newsyyswen 5y ago
One issue is that the newspapers believe that they are providing a service by allowing search engines to link to their page.
From the perspective of the search engine (and us readers), it feels like a bait-and-switch to present the full article to a crawler robot in exchange for a better search ranking, only to hide it and demand payment from a human.
But over in Australia, old media organizations have successfully lobbied for a "link tax" which allows them to demand payment from search providers who link to them. We've still got a long way to go before we reach a consensus on the independence of search platforms and the idea that human viewers should be served the same content as web spiders.