Lol right? Although I'm guessing even for non-emergency services there's still not a ton of comparison shopping going on. People probably trust their own doctor

Lol right? Although I'm guessing even for non-emergency services there's still not a ton of comparison shopping going on. People probably trust their own doctor's referrals and don't know to comparison shop - with the new rules it seems a bit easier but I'm sure hospitals don't make it all that easy.