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"And thus not flood people who dislike a thing with ads promoting the thing." But isn't that what these ads are about. They want to show the people who dislike
by plater 5y ago
"And thus not flood people who dislike a thing with ads promoting the thing."
But isn't that what these ads are about. They want to show the people who dislike a thing with ads promoting the thing so that hopefully one day they will like it.
Sure it could make you hate it more, but unconsciously or whatever, you will be affected.
I see ads for shoe brands I don't like or care about, but for sure, the next time I need to buy a pair of shoes, that brand name is on top of my mind.
- dunnevens 5y agoI'd think Facebook has an interest in showing ads people will like. Or at least will tolerate. Not just for getting the click through rates as high as possible, but also because ads for things you dislike will negatively affect your experience with the site. Something FB doesn't want since they're trying to make the experience as addictive as they can. That's part of what makes this inaccuracy interesting. And I don't think the ads are aimed at changing my mind. Most of these ads aren't coordinated branding campaigns. They're largely small-time $20 ads placed by individuals and normal-sized churches. That indicates a failure by either FB in targeting, or a failure in choosing audiences by the ad buyer. I suspect it's both.