3 ms·
Their definition of successful targeting is different than yours. Back in 2019(?) Google published average display ad click rates of 0.03% I think. If FBs targe
by hectormalot 5y ago
Their definition of successful targeting is different than yours. Back in 2019(?) Google published average display ad click rates of 0.03% I think. If FBs targeting gets them to 3% (100x better), that’s hugely valuable to them, while you still see mostly non interesting ads.