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You're probably right and it isn't necessarily a huge flaw. But, the failures are interesting. Especially when it involves a subject where the for / against lin
by dunnevens 5y ago
You're probably right and it isn't necessarily a huge flaw. But, the failures are interesting. Especially when it involves a subject where the for / against lines are so clearly drawn. If Facebook is failing at such an easy subject, then what else are they getting wrong?
- hectormalot 5y agoTheir definition of successful targeting is different than yours. Back in 2019(?) Google published average display ad click rates of 0.03% I think. If FBs targeting gets them to 3% (100x better), that’s hugely valuable to them, while you still see mostly non interesting ads.