2 ms·
It would be interesting to know the return. Probably only 10% of my religious ads come from large, well-funded churches or organizations with any remote unders
by dunnevens 5y ago
It would be interesting to know the return.
Probably only 10% of my religious ads come from large, well-funded churches or organizations with any remote understanding of marketing. The rest are largely just "here's our meeting time" for a 50 member church 800 miles away from me. Or some text-only rant that goes on for 12 paragraphs. Those rants are usually not selling anything. Those ads are probably just from people who paid $20 to "promote this post". Not some substantial campaign run by social media professionals.
At least from my experience, there's a ton of misfires in terms of targeting. And it's largely small time advertisers. But I have no idea about the revenue. Perhaps all those $20 ads add up to some substantial amount.