In some ways, the UX is pretty similar to financing, with the difference that: 1. We offer personalized interior design. Yes, it's theoretically possible that

In some ways, the UX is pretty similar to financing, with the difference that: 1. We offer personalized interior design. Yes, it's theoretically possible that we interior design your apartment and then outright sell the furniture package to you using a financing setup like Affirm, but: 2. The customer doesn't necessarily want to own the furniture. For example, at the end of their subscription, they can return all furniture and get a new brand new style and continue the subscription, or if they move sooner; we take care of all delivery, installation, moving, etc., and: 3. We offer add-on services like electricians and biweekly cleaning. I personally really believe in the "living as a service" part where the goal is to have a subscription that takes care of all aspects your living. Furniture is only the first step, there's lots more we can do there!