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I don’t think you can infer human nature here as much as psychology of advertisers. I think it was GrubHub that started advertising on porn sites at one point a
by IgorPartola 5y ago
I don’t think you can infer human nature here as much as psychology of advertisers. I think it was GrubHub that started advertising on porn sites at one point and published some interesting findings from that. The reason the started to advertise there was because it was cheap and because other food related businesses were not advertising there. What they noticed is that most ads on porn sites are for porn, so ads for food stood out. And it didn’t hurt that often times people get hungry after they are done with porn. So in my mind the class action lawyers are just a niche that happens to advertise there and is the lowest common denominator that matches a wide range of people when nothing more targeted does. It could be mattresses or shoes or something else, but right now it’s lawyers.
- bryanrasmussen 5y agoThinking about it, one of the marketing received wisdom things is that you often want to associate your product with sex. What is probably the easiest way in the world to associate your product with sex?
- rightbyte 5y agoYe it is quite strange that there is such a price difference between sites for the same ad CPM when the advertiser can select audiance somewhat through tracking anyway.