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It's interesting how this exposes the dynamics of ad-space. Advertisements as points in a metric space A. Clicking ads as a contractive mapping C:A->A. Class-a

It's interesting how this exposes the dynamics of ad-space. Advertisements as points in a metric space A. Clicking ads as a contractive mapping C:A->A. Class-action lawsuit ads as a fixed point in A when iterating C. This must imply something interesting about human psychology or ad economics, or both. Why does the fixed point end up as class action suits and not something else? It's not what I would have expected.

IgorPartola 5y ago
I don’t think you can infer human nature here as much as psychology of advertisers. I think it was GrubHub that started advertising on porn sites at one point and published some interesting findings from that. The reason the started to advertise there was because it was cheap and because other food related businesses were not advertising there. What they noticed is that most ads on porn sites are for porn, so ads for food stood out. And it didn’t hurt that often times people get hungry after they are done with porn. So in my mind the class action lawyers are just a niche that happens to advertise there and is the lowest common denominator that matches a wide range of people when nothing more targeted does. It could be mattresses or shoes or something else, but right now it’s lawyers.
- bryanrasmussen 5y ago
  Thinking about it, one of the marketing received wisdom things is that you often want to associate your product with sex. What is probably the easiest way in the world to associate your product with sex?
  - rightbyte 5y ago
    Ye it is quite strange that there is such a price difference between sites for the same ad CPM when the advertiser can select audiance somewhat through tracking anyway.
l33t2328 5y ago
Why is clicking ads a function from the space of ads to the space of ads? Why is it a metric space? Why is it a contraction?
- voldacar 5y ago
  I should have been more specific - what I meant is that the ads that instagram chooses to show you can be thought of as points in ad-space. So when you click on ads and instagram chooses to show you different ads as a result, you have traveled around in this space. I say the space is metric because it is meaningful to say that two ads are more or less similar. I assume the "click all ads" mapping is contractive because if you take two different people with different histories of clicking ads and therefore different flavors of ads shown to them, and they both just start clicking on all ads regardless of content, the ads they both see after doing this should be more similar, or closer in ad-space. So iterating this should just get to a point where they see the same ads (or at least ads that are progressively similar)

IgorPartola 5y ago

I don’t think you can infer human nature here as much as psychology of advertisers. I think it was GrubHub that started advertising on porn sites at one point and published some interesting findings from that. The reason the started to advertise there was because it was cheap and because other food related businesses were not advertising there. What they noticed is that most ads on porn sites are for porn, so ads for food stood out. And it didn’t hurt that often times people get hungry after they are done with porn. So in my mind the class action lawyers are just a niche that happens to advertise there and is the lowest common denominator that matches a wide range of people when nothing more targeted does. It could be mattresses or shoes or something else, but right now it’s lawyers.

bryanrasmussen 5y ago
Thinking about it, one of the marketing received wisdom things is that you often want to associate your product with sex. What is probably the easiest way in the world to associate your product with sex?
- rightbyte 5y ago
  Ye it is quite strange that there is such a price difference between sites for the same ad CPM when the advertiser can select audiance somewhat through tracking anyway.

l33t2328 5y ago

Why is clicking ads a function from the space of ads to the space of ads? Why is it a metric space? Why is it a contraction?

voldacar 5y ago
I should have been more specific - what I meant is that the ads that instagram chooses to show you can be thought of as points in ad-space. So when you click on ads and instagram chooses to show you different ads as a result, you have traveled around in this space. I say the space is metric because it is meaningful to say that two ads are more or less similar. I assume the "click all ads" mapping is contractive because if you take two different people with different histories of clicking ads and therefore different flavors of ads shown to them, and they both just start clicking on all ads regardless of content, the ads they both see after doing this should be more similar, or closer in ad-space. So iterating this should just get to a point where they see the same ads (or at least ads that are progressively similar)