I think the quote flouting the rule of 3, and the discussion in the article is analogous to a similar phenomenon with face attractiveness. If you average acros

I think the quote flouting the rule of 3, and the discussion in the article is analogous to a similar phenomenon with face attractiveness. If you average across many faces, you get an attractive face. It's a safe bet for an attractive face. Yet, many super models are not an average across features, but have extreme features. The challenge is that unlike an average, extremes can generate unattractive faces. Rule of 3 is a recipe for a pursuasive message, but you can be pursuasive by flouting it (and extremely pursuasive writing often flouts rules). https://en.m.wikipedia.org/wiki/Averageness https://en.m.wikipedia.org/wiki/Averageness