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> We're not considering the buying upfront part because we really believe that the subscription models makes our offering much more affordable (think $20k of fu

by duped 5y ago

> We're not considering the buying upfront part because we really believe that the subscription models makes our offering much more affordable (think $20k of furniture upfront vs. $400 of monthly payments which all go towards ownership). How is this different (functionally, or financially) from financing that is pretty standard fare at most furniture shops?

anandchowdhary 5y ago
In some ways, the UX is pretty similar to financing, with the difference that: 1. We offer personalized interior design. Yes, it's theoretically possible that we interior design your apartment and then outright sell the furniture package to you using a financing setup like Affirm, but: 2. The customer doesn't necessarily want to own the furniture. For example, at the end of their subscription, they can return all furniture and get a new brand new style and continue the subscription, or if they move sooner; we take care of all delivery, installation, moving, etc., and: 3. We offer add-on services like electricians and biweekly cleaning. I personally really believe in the "living as a service" part where the goal is to have a subscription that takes care of all aspects your living. Furniture is only the first step, there's lots more we can do there!