A certain furniture store in the UK was known for always having a discount and they got round it by having the products at full retail - for the minimum require

A certain furniture store in the UK was known for always having a discount and they got round it by having the products at full retail - for the minimum required time (60? 90 days?) - at a shop in the tail end of nowhere. This shop operated at a loss 100% of the time, but since it was part of the same company (which discounted everywhere else) the costs were written off. Technically speaking, the sofa on sale in a retail park was on sale because it had been available at retail.