CRM marketer here. The real reason most companies cite a time range for unsubscribes is to create a buffer in case their ETL breaks and no one realizes. 99.9% i

CRM marketer here. The real reason most companies cite a time range for unsubscribes is to create a buffer in case their ETL breaks and no one realizes. 99.9% it’s instantaneous but they don’t want to make legal promises that could be broken under certain circumstances. Our particular team always setup multiple alarms to catch system outages but you never know how quickly the service provider will resolve their bugs.