Hey guys, I’m the founder of Darwin (free analytics) https://www.darwin.so https://www.darwin.so There are a lot of ways to measure traffic depending if you ca

Hey guys, I’m the founder of Darwin (free analytics) https://www.darwin.so https://www.darwin.so There are a lot of ways to measure traffic depending if you care about all visits, https requests or just real users. For example, in our research we've found that around 56% of internet traffic is actually headless bots (bots pretending to be human). If you not only count headless bots but also count http requests as users then you'll have 5/1 ratio as Eric mentioned here on twitter. - Cloudflare uses cache hits and so on to measure traffic and therefore use http requests. Most of which are coming from data centers. This means their numbers are highly inflated. - GA allows HTTP requests as well but this traffic can be easily filtered. They allows most/all bots and provide no tools to fight this. - Darwin we exclude everything we can to try and ensure the best measure of "real" users. This we believe is more helpful to marketers. tl;dr your real traffic is 10% of what you see in cloudflare, 30% of what you see in unfiltered GA. With Darwin around 85% of traffic is real.