Since the inception of discount codes I've yet to see a retailer succeed with the strategy over the long term. Maybe it does increase conversion at the point of

Since the inception of discount codes I've yet to see a retailer succeed with the strategy over the long term. Maybe it does increase conversion at the point of sale, since there is always an element of 'cart abondonment', but would a critical mass of those customers have come back to buy a few days later regardless - I supsect so? What does happen though is that your customers come to expect a code all the time and if there isn't one they'll wait until there is or go to your competitor who does have one. It's a race to the bottom you don't really want to win. Here in the UK, a few famous retailers have recently gone bust or are well on their way to doing so. They all blame Covid, of course, but they were all dying a slow death anyhow and, yes, every one of them were discount code enthusiasts.