Google tried something along these lines with Contributor ( https://en.wikipedia.org/wiki/Google_Contributor https://en.wikipedia.org/wiki/Google_Contributor),

Google tried something along these lines with Contributor ( https://en.wikipedia.org/wiki/Google_Contributor https://en.wikipedia.org/wiki/Google_Contributor), which in it's first iteration would bid on your own ad impressions. It wasn't popular, partly because it didn't cover all ads (not every ad goes through a public auction) and partly because it fundamentally cost you money. They later tried another version, which only worked with specific partners but did exclude all ads; it wasn't popular either. (Disclosure: I work on ads at Google, speaking only for myself)