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It would be interesting to let consumers have access to adtech tools. Instead of a subscription, I could set bidding limits on the ads that would have been show
by dpwm 5y ago
It would be interesting to let consumers have access to adtech tools. Instead of a subscription, I could set bidding limits on the ads that would have been shown to me.
I appreciate there are commercial reasons why this won’t happen, but it would be interesting. I’d also personally never trust any of the ad brokers to be honest with individuals without an army of lawyers.
- jefftk 5y agoGoogle tried something along these lines with Contributor ( https://en.wikipedia.org/wiki/Google_Contributor https://en.wikipedia.org/wiki/Google_Contributor), which in it's first iteration would bid on your own ad impressions. It wasn't popular, partly because it didn't cover all ads (not every ad goes through a public auction) and partly because it fundamentally cost you money. They later tried another version, which only worked with specific partners but did exclude all ads; it wasn't popular either. (Disclosure: I work on ads at Google, speaking only for myself)
- pseudalopex 5y agoAll Google ads. Not all ads.
- jefftk 5y agoAre you talking about the second version? That one did exclude all ads on participating publishers, because to participate you had to set it up that way