I think this is usually a case of marketing having a bit too much say in product discussions. In the publishing industry, it seems like "My widget does X" does

I think this is usually a case of marketing having a bit too much say in product discussions. In the publishing industry, it seems like "My widget does X" doesn't get as strong a reaction from publishers as "My widget does X and it adapts to your readers". The problem being (of course) that people forget how hard a problem machine learning can be.