3 ms·
Comparing individual theaters doing a handful of showings to AMC running 10 showings a day of a film with ads all over YouTube and a McDonalds tie-in is not a f
by erikpukinskis 5y ago
Comparing individual theaters doing a handful of showings to AMC running 10 showings a day of a film with ads all over YouTube and a McDonalds tie-in is not a fair comparison.
A fair comparison would be a re-release with advertising, a press tour, collabs with social media personalities, and a nationwide multi-week run.
People see movies because their brother in Florida said it was fun, or because they have seen the trailer four times. What on earth would compel someone to look up the schedule of random showings at their local theater?