There are plenty that do this. Some do this exclusively, like the New Beverly Cinema. I suppose you're suggesting that the national brands should offer this rat

There are plenty that do this. Some do this exclusively, like the New Beverly Cinema. I suppose you're suggesting that the national brands should offer this rather than specialty houses. That could be pretty cool, but they need to step it up a bit. It needs to be more demand-driven and offer up tons of titles. I'd love to be able to pick a title and see it in a theater. I want the experience where I can select a film from a vast library and just go see it. Maybe I could post about it to get other confirmed bookings, and then if it hits a threshold, it gets played. There are significant legal complications for licensing, surely, and there are practical technical challenges around distribution and DRM. Additionally, the theaters need to sell drinks and offer entertaining environments in more of a mixed way. Arclight had a fair amount of success with its concept, offering cafe, bar, and restaurant experiences.