I used to live pretty close to the AFI in Silver Spring and while I thought their selection of older movies was pretty great, I didn't end up going terribly oft

I used to live pretty close to the AFI in Silver Spring and while I thought their selection of older movies was pretty great, I didn't end up going terribly often. I think it's linked to the fact that for most people (certainly me), going to the movies is a social occasion (I don't think I've ever gone to a movie theater by myself - I know people do, but I suspect that's a fairly small minority). Anyhow, marketing does it's job - lots of people have some awareness of new movies coming out, and they're curious about that thing that they've heard about but haven't seen. It just seems tougher to drum up interest to go see Officespace or Edward Scissorhands or Seven Samurai or whatever - "I just saw that on TV", "Seen it a million times", "Never heard of it", etc.