I agree with some of the new parents that this service is essentially useless to me if I get the first 2 years of clothing for free thanks to family and friends

I agree with some of the new parents that this service is essentially useless to me if I get the first 2 years of clothing for free thanks to family and friends. You might want to think about cannibalizing this by allowing my friends to instead give me a 'gift certificate' good for however many months of clothing from your service.