As others have said they are referring to different things, but what really rubs me the wrong way is the sense of Amazon wanting to have its cake and eat it too

As others have said they are referring to different things, but what really rubs me the wrong way is the sense of Amazon wanting to have its cake and eat it too. They want to keep their distance (do it on your own time with your own resources) and still demand editorial control (but use these services and distribute in our app store)