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I've noticed that borders has made some moves at diversification (they have Legos on the shelf now, etc.) but I think it was pretty clearly too little too late.
by phuff 15y ago
I've noticed that borders has made some moves at diversification (they have Legos on the shelf now, etc.) but I think it was pretty clearly too little too late. The history of the company is just one poor move after another once the original owners got out.
- aninteger 15y agoMy Border's actually had sections with Hello Kitty greeting cards and comic books and a "manga" section. It was odd..
- ghaff 15y agoAnd, from my experience with at least the downtown Boston store, they also diversified into CDs and DVDs--which turned out to be a diversification into something in even worse decline than their core business.