I try to sell math but in a more literal sense - as something my software runs on. And yes, I have to "focus on communication with laypeople of the deeper parts

I try to sell math but in a more literal sense - as something my software runs on. And yes, I have to "focus on communication with laypeople of the deeper parts of math" (nothing artistic though). Very different from when I did pure math. And it is tough. But not as tough as teaching calculus to undergraduates...